60,000+ people chew this. 1,453 of them wrote about it.
4.8/5
1,453 reviews
95%
rated it 4 stars or higher · 93% verified purchases
Rating breakdown
— tap a row to filter
What they scored
Feel4.8
Whitening4.8
Dental health4.9
Value4.7
How long they had been using it
7%Under a month
29%1-2 months
17%2-3 months
29%3-6 months
18%6 months+
Based on the 446 reviews that named a timeframe.
93% of them had been chewing it for more than a month before they wrote.
What the reviews add up to
95% rated it 4 out of 5 or higher.
Dental health scores highest, at 4.9 out of 5.
Value scores lowest, at 4.7 out of 5.
Collected over 15 months, from May 2025 to August 2026.
66 rated it 3 stars or lower. Those reviews are in here too.
Filter by what people talk about
1,453 reviews
3 months ago
Coffee shadow is going
Six weeks, two a day, and the brown line where my front teeth meet is noticeably lighter. Not gone. Lighter. I've had four cleans in three years and it always came back within months so I'm cautiously pleased. Taste is fine, quite soft mint, wears off after ten minutes or so which is the only thing I'd change.
FeelWhiteningDental healthValue
Marija DoyleVerified purchaseHelpful?
4 weeks ago
The dentist noticed before I did
Went for my six-monthly clean in March and the hygienist asked if I'd changed anything, because there was noticeably less to scrape off along the bottom front teeth than usual. I'd been chewing these since roughly November and honestly hadn't clocked a difference myself.
That's the review really. I didn't notice, someone whose job it is to look at my teeth did. I've kept going since and I'm on the subscription now because I kept forgetting to reorder and then going two weeks without.
Small thing but the pieces are individually sealed so you can drop a few loose in a bag without them going soft.
FeelWhiteningDental healthValue
Ville EVerified purchaseHelpful?
11 months ago
Quietly good
Ordered one box, we are now getting through two. We both noticed a difference by about week eight.
FeelWhiteningDental healthValue
Saoirse NowakVerified purchaseHelpful?
8 months ago
Texture takes a week
Firmer than normal gum for the first minute and I nearly wrote it off on day one. By the end of the first week I'd stopped noticing, and now I actually prefer it because it doesn't go to mush after five minutes like normal gum does. Flavour holds about fifteen minutes for me.
FeelValue
Manon KoskinenVerified purchaseHelpful?
2 months ago
Handy for work
heavy coffee drinker, low expectations going in. The change came slowly and then all at once around week seven
Fien MaricVerified purchaseHelpful?
8 weeks ago
Three of us in this house use it now
Started with me. Coffee drinker, forty-one, teeth that had gone the colour of weak tea without me really registering when.
Then my husband, because he kept taking them out of my box and pretending he hadn't.
Then my eldest, who is nineteen and vain in the way nineteen-year-olds are, and who noticed my teeth before either of us said anything and asked what I was doing.
Between us we're getting through six a day and the subscription arrives every four weeks looking increasingly insufficient.
Results, honestly, vary. Mine are the most obvious because I had the most staining. My husband, who drinks tea, has had a slower and quieter improvement. My son's teeth were basically fine to begin with and I genuinely couldn't tell you if it's done anything for him beyond breath, but he's convinced, so.
The thing I'd flag is the caffeine. Two pieces is most of a coffee, and with three of us at various times of day, we've had to make some rules about the evening ones.
Most whitening bleaches with peroxide, which is why teeth end up sensitive. ENAMELIFT works the other way around: hydroxyapatite and calcium phosphate feed enamel the minerals it is made of, and bicarbonate lifts the stains as you chew. No peroxide, no sting, nothing to strap on.
Does it actually whiten?
It lifts the film that coffee, tea and wine leave on your enamel. That film is what everyday staining is, so taking it off takes your teeth back toward their own shade.
When will I notice something?
Fresh breath the first time you chew it. Stain lift builds week over week, which is why the guarantee runs a full ninety days.
Will it make my teeth sensitive?
No peroxide, no bleach. Hydroxyapatite is the mineral enamel is built from, so the actives feed the surface while you chew.
What if it's not for me?
Ninety days to decide. Email hi@enamelift.com and we refund the order, and the packs are yours to keep.
Where do you ship, and how fast?
Free express shipping on every order. Most parcels land in about four days, and your tracking link goes out the day it leaves us.
How do I change or cancel a subscription?
From your account, in two clicks. Skip a delivery, switch pack size, change how often it arrives, or stop it.
How do I chew it?
Two pieces a day, twenty minutes each. Straight after coffee or a meal is the sweet spot, while the stain is still sitting on the surface.
Does it have caffeine?
20 mg a piece, so 40 mg across the two, well under a coffee. L-theanine rides with it, which is what keeps it smooth. Adults, up to four pieces a day.
Is it sugar-free?
Yes. Xylitol carries the sweetness and drives saliva, which is one of the best things going for your teeth.
Do I still brush?
Yes. This covers the twenty minutes after coffee, when your teeth are otherwise on their own until the next brush.
How many pieces do I get?
Fifty-four a box. Two a day makes that about a month. One box is the starter order.
Is it vegan and gluten-free?
Yes. Vegan, gluten-free and sugar-free. The label carries the full list.
How should I store it, and how long does it keep?
Somewhere cool and dry. Every piece sits in its own foil blister, so the box you opened last month is in the same shape as the one you open today. The best-before date is printed on the box.
Can I chew it with fillings, crowns or veneers?
Yes, it is fine alongside all of them. You chew it, and that is the whole routine.
Can I chew it if I am pregnant or breastfeeding?
It carries caffeine, so it is an adult product and not one for pregnancy or breastfeeding. Ask your midwife or doctor where your own limit sits.
Can children chew it?
No. The caffeine makes this an adult product. There is no children's version, and none is planned.
What if I swallow it?
Nothing happens. The base passes through and everything else is food-grade. You just miss the benefit, which comes from the twenty minutes of chewing.