4.8 1,453 reviews 60,000+ customers

ENAMELIFT Whitening Gum

Dentist's CHOICE 153 dentists recommend thiswithout being compensated for it

One revolutionary piece of gum:

  • 92% see visibly whiter teeth in 30 days
  • Rebuilds enamel & reduces sensitivity
  • Proven, clean, & transparent formula
  • Try it risk-free with 90-day money-back
Boxes
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  • Pause or cancel anytime
  • 90-day money-back

then €59,90 every 4 weeks

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Free express shipping to 🇧🇬 Bulgaria · arrives in about 4 days

90-day money-back guaranteeLove it in 90 days, or full refund. The boxes stay yours.
What it does
Lifts stainsEncapsulated bicarbonate releases as you chew.
Enamel mineralsHydroxyapatite and calcium phosphate, what enamel is made of.
Fresh breathZinc acetate neutralises the compounds behind odour.
Clean focus20 mg caffeine with L-theanine, per piece.
How to chew it
  1. 1 Two pieces a day, after coffee or a meal.
  2. 2 Chew each one at least 20 minutes. That is when mineralisation happens.
  3. 3 Keep brushing twice a day. This covers the twenty minutes in between.
What's inside
  • HydroxyapatiteEnamel
  • Calcium phosphate (DCPD)Enamel
  • Sodium bicarbonate, encapsulatedWhitening
  • XylitolSweetener
  • CaffeineEnergy
  • L-theanineFocus
  • Peppermint oilFlavour
  • Zinc acetateBreath
Is it right for me?
  • No bleach and no peroxide. Hydroxyapatite feeds the enamel surface while you chew.
  • Fine alongside fillings, crowns and veneers.
  • 20 mg caffeine a piece. Adults, up to four pieces a day.
  • Sugar-free, sweetened with xylitol. Keep the pack away from dogs.
90-day money-back guaranteeLove it in 90 days, or full refund. The boxes stay yours.
What it tastes like
Peppermint, not sweet mintReal peppermint oil. Cold rather than sugary.
Flavour that lasts the chewA second mint is encapsulated and releases as you go, so minute twenty still tastes like something.
Breaks, then chewsA compressed piece. It cracks for the first few seconds, then softens into a normal chew.
Sweetened with xylitolSugar-free, and it pulls saliva while you chew.

Label

Sugar-free chewing gum with sweeteners, with hydroxyapatite and calcium phosphate. Peppermint flavour.

Per piece (1.7 g)

Hydroxyapatite75 mg
Calcium phosphate (DCPD)97 mg
Sodium bicarbonate, encapsulated85 mg
Caffeine20 mg
L-theanine40 mg
Zinc acetate2 mg

Ingredients

Xylitol (sweetener), gum base, calcium phosphates (DCPD, hydroxyapatite), sodium bicarbonate (encapsulated), L-theanine, natural mint flavourings (incl. menthol), fully hydrogenated vegetable fat (coating), caffeine, steviol glycosides (sweetener), zinc acetate, calcium stearate, silicon dioxide.

Good to know

  • Contains caffeine: 20 mg per piece, max. 4 pieces a day. Not recommended for children or pregnant women. Count it toward your daily caffeine total.
  • Excessive consumption may produce laxative effects.
  • Contains xylitol, which is toxic to dogs. Keep the pack away from pets.
  • Chew each piece for at least 20 minutes, after eating or drinking.
  • Sugar-free
  • No peroxide
  • Helps remove surface stains
  • Supports tooth mineralisation
  • Freshens breath
  • Vegan
  • Aspartame-free

Eight ingredients. Every dose on the label.

  • Hydroxyapatite crystal bloom macro on sky 75 mg

    Hydroxy­apatite

    Rebuilds enamel with the mineral it's made of

  • Grey mineral stones on a sky ground 97 mg

    Calcium phosphate

    Feeds enamel the minerals it rebuilds with

  • Sodium bicarbonate crystals on a sky-blue studio ground 85 mg

    Sodium bicarbonate

    Lifts coffee, tea and wine stains

  • Xylitol pearls on a sky-blue studio ground Healthy sweet

    Xylitol

    Sweetens without sugar, kind to teeth

  • Macro of fine white powder 20 mg

    Caffeine

    A quarter-coffee of steady focus

  • Macro of grey mineral fragments 40 mg

    L-theanine

    Keeps the caffeine lift smooth, never spiky

  • Water crown splash, macro Flavour

    Peppermint oil

    Real peppermint. Cold, not sugary

  • Macro of grey calcium mineral pieces 2 mg

    Zinc

    Neutralises bad-breath compounds

  • Sugar-free
  • Sweetened with xylitol
  • No artificial sweeteners
  • No colorants

Backed by science

3,494 papers behind the actives. Eight set our exact doses.

Backed by science

The eight studies our exact doses come from.

  1. 2001 · Compendium of Continuing Education in Dentistry 29.7% less extrinsic tooth stain after 4 weeks of a 5% bicarbonate gum — the concentration our 85 mg dose matches. PMID 11913306
  2. 2001 · Compendium of Continuing Education in Dentistry 65–72% natural stain reduction at 14 weeks, with a 1.7–2.5 shade-tab improvement. PMID 11913307
  3. 2001 · Compendium of Continuing Education in Dentistry The companion trial: bicarbonate gum reduced plaque alongside normal brushing, and discloses the 5% dose. PMID 11913310
  4. 2014 · The Journal of Clinical Dentistry A hydroxyapatite + calcium-phosphate gum reduced dentin hypersensitivity in a human trial — the study behind our hydroxyapatite + calcium phosphate pairing. PMID 25122980
  5. 2010 · Appetite 40 mg caffeine with ~100 mg L-theanine improved task switching in a randomized study — the caffeine + L-theanine pairing our formula runs. PMID 20079786
  6. 2017 · American Journal of Dentistry Sugar-free gum chewing prevented induced extrinsic stain in a controlled whitening model. PMID 29251453
  7. Acta Odontol Scand 2 mg zinc-acetate gum cut volatile sulfur compounds — the gases behind bad breath — by roughly 45%. Zinc-acetate trial
  8. 2023 · Caries Research Why we leave polyphosphates out: Luka et al. showed they can promote enamel dissolution. The formula is shaped by what fails, too. Luka et al.

1Chew

Two pieces a day, after coffee or a meal. Chewing sugar-free gum drives saliva and helps neutralise plaque acids.

2Release

As you chew, the piece releases bicarbonate that helps lift surface stains, plus hydroxyapatite and calcium phosphate — the building blocks of natural enamel.

3Surface

Keep chewing for 20 minutes. That is the window where sugar-free gum contributes to the maintenance of tooth mineralisation.

In every piece

  • Hydroxyapatite
  • Calcium phosphate
  • Sodium bicarbonate
  • Xylitol
  • 20 mg caffeine per piece

Not in it, not needed

  • Peroxide
  • Sugar
  • Strips or trays
  • A thirty-minute wait

Actives in every piece, by weight

Calcium phosphate97 mg Bicarbonate85 mg Hydroxyapatite75 mg L-theanine40 mg Caffeine20 mg Zinc2 mg

Six actives, per piece. Two pieces make a serving.

Stain reduction in the bicarbonate-gum trials

4 weeks29.7% 14 weeks65–72% 0% 100%

5% bicarbonate gum, human trials (2001) — the concentration our 85 mg dose matches. The 14-week bar shows the trial's 65–72% range.

Three steps, twice a day.

  1. Man reaching for an ENAMELIFT pack after a meal

    Chew

    Two pieces after coffee or a meal. The actives release as you chew.

  2. Hydroxyapatite crystal bloom macro on sky

    Bond

    Hydroxyapatite binds to the enamel surface as you keep chewing.

  3. Woman holding a piece of ENAMELIFT gum up to look at it

    Renew

    Surface stains keep coming off the longer you stay with it.

How ENAMELIFT compares

How ENAMELIFT compares
What we compare ENAMELIFT pack, front view on sky blue ENAMELIFT Whitening stripsDentist whiteningOther whitening gumsRegular gum
ApproachChew itStrap it onSit for itChew it tooChew it
Time20 min, anywhere30 min, at homeHours, appointmentsSame 20 minSame habit
SensitivityNo peroxidePeroxide burnPeroxide, strongerDepends on the blendNone
EnamelFeeds it mineralsPeroxide erodes itDoesn't rebuild itDoses undisclosedNothing in it
Breath + energyBuilt inNoNoBreath onlyMasks it
CostFrom €0,40 a piece€30+ a kit€300+ a visitAbout the sameCents a piece

60,000+ people chew this. 1,453 of them wrote about it.

4.8/5

1,453 reviews

95% rated it 4 stars or higher · 93% verified purchases

Rating breakdown — tap a row to filter

What they scored

Feel 4.8
Whitening 4.8
Dental health 4.9
Value 4.7

How long they had been using it

7% Under a month
29% 1-2 months
17% 2-3 months
29% 3-6 months
18% 6 months+

Based on the 446 reviews that named a timeframe. 93% of them had been chewing it for more than a month before they wrote.

What the reviews add up to

  • 95% rated it 4 out of 5 or higher.
  • Dental health scores highest, at 4.9 out of 5.
  • Value scores lowest, at 4.7 out of 5.
  • Collected over 15 months, from May 2025 to August 2026.
  • 66 rated it 3 stars or lower. Those reviews are in here too.

Filter by what people talk about

1,453 reviews
3 months ago

Coffee shadow is going

Six weeks, two a day, and the brown line where my front teeth meet is noticeably lighter. Not gone. Lighter. I've had four cleans in three years and it always came back within months so I'm cautiously pleased. Taste is fine, quite soft mint, wears off after ten minutes or so which is the only thing I'd change.

Marija DoyleVerified purchaseHelpful?
4 weeks ago

The dentist noticed before I did

Went for my six-monthly clean in March and the hygienist asked if I'd changed anything, because there was noticeably less to scrape off along the bottom front teeth than usual. I'd been chewing these since roughly November and honestly hadn't clocked a difference myself. That's the review really. I didn't notice, someone whose job it is to look at my teeth did. I've kept going since and I'm on the subscription now because I kept forgetting to reorder and then going two weeks without. Small thing but the pieces are individually sealed so you can drop a few loose in a bag without them going soft.

Ville EVerified purchaseHelpful?
11 months ago

Quietly good

Ordered one box, we are now getting through two. We both noticed a difference by about week eight.

Saoirse NowakVerified purchaseHelpful?
8 months ago

Texture takes a week

Firmer than normal gum for the first minute and I nearly wrote it off on day one. By the end of the first week I'd stopped noticing, and now I actually prefer it because it doesn't go to mush after five minutes like normal gum does. Flavour holds about fifteen minutes for me.

Manon KoskinenVerified purchaseHelpful?
2 months ago

Handy for work

heavy coffee drinker, low expectations going in. The change came slowly and then all at once around week seven

Fien MaricVerified purchaseHelpful?
8 weeks ago

Three of us in this house use it now

Started with me. Coffee drinker, forty-one, teeth that had gone the colour of weak tea without me really registering when. Then my husband, because he kept taking them out of my box and pretending he hadn't. Then my eldest, who is nineteen and vain in the way nineteen-year-olds are, and who noticed my teeth before either of us said anything and asked what I was doing. Between us we're getting through six a day and the subscription arrives every four weeks looking increasingly insufficient. Results, honestly, vary. Mine are the most obvious because I had the most staining. My husband, who drinks tea, has had a slower and quieter improvement. My son's teeth were basically fine to begin with and I genuinely couldn't tell you if it's done anything for him beyond breath, but he's convinced, so. The thing I'd flag is the caffeine. Two pieces is most of a coffee, and with three of us at various times of day, we've had to make some rules about the evening ones.

Pieter MaricVerified purchaseHelpful?
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Love it in 90 days, or it's free.

  • Full refund, one email
  • The boxes stay yours
  • Free express shipping to 🇧🇬 Bulgaria, about 4 days
Pick your box
Open ENAMELIFT pack with pieces falling out on sky blue
ENAMELIFT pack lit by patterned window light

Last questions?

No? Pick your box

What makes this different from other whitening?

Most whitening bleaches with peroxide, which is why teeth end up sensitive. ENAMELIFT works the other way around: hydroxyapatite and calcium phosphate feed enamel the minerals it is made of, and bicarbonate lifts the stains as you chew. No peroxide, no sting, nothing to strap on.

Does it actually whiten?

It lifts the film that coffee, tea and wine leave on your enamel. That film is what everyday staining is, so taking it off takes your teeth back toward their own shade.

When will I notice something?

Fresh breath the first time you chew it. Stain lift builds week over week, which is why the guarantee runs a full ninety days.

Will it make my teeth sensitive?

No peroxide, no bleach. Hydroxyapatite is the mineral enamel is built from, so the actives feed the surface while you chew.

What if it's not for me?

Ninety days to decide. Email hi@enamelift.com and we refund the order, and the packs are yours to keep.

Where do you ship, and how fast?

Free express shipping on every order. Most parcels land in about four days, and your tracking link goes out the day it leaves us.

How do I change or cancel a subscription?

From your account, in two clicks. Skip a delivery, switch pack size, change how often it arrives, or stop it.

How do I chew it?

Two pieces a day, twenty minutes each. Straight after coffee or a meal is the sweet spot, while the stain is still sitting on the surface.

Does it have caffeine?

20 mg a piece, so 40 mg across the two, well under a coffee. L-theanine rides with it, which is what keeps it smooth. Adults, up to four pieces a day.

Is it sugar-free?

Yes. Xylitol carries the sweetness and drives saliva, which is one of the best things going for your teeth.

Do I still brush?

Yes. This covers the twenty minutes after coffee, when your teeth are otherwise on their own until the next brush.

How many pieces do I get?

Fifty-four a box. Two a day makes that about a month. One box is the starter order.

Is it vegan and gluten-free?

Yes. Vegan, gluten-free and sugar-free. The label carries the full list.

How should I store it, and how long does it keep?

Somewhere cool and dry. Every piece sits in its own foil blister, so the box you opened last month is in the same shape as the one you open today. The best-before date is printed on the box.

Can I chew it with fillings, crowns or veneers?

Yes, it is fine alongside all of them. You chew it, and that is the whole routine.

Can I chew it if I am pregnant or breastfeeding?

It carries caffeine, so it is an adult product and not one for pregnancy or breastfeeding. Ask your midwife or doctor where your own limit sits.

Can children chew it?

No. The caffeine makes this an adult product. There is no children's version, and none is planned.

What if I swallow it?

Nothing happens. The base passes through and everything else is food-grade. You just miss the benefit, which comes from the twenty minutes of chewing.

No? Pick your box